Parenting Media Association
Overview
The Parenting Media Association (PMA) is committed to fostering high quality standards in local and regional parenting publications.
Contact Information
1970 E. Grand Ave Ste 330 California 90245phone: view phone310-364-0193
fax: view fax310-364-0196
website: www.parentingpublications.org
Photos
Description
PMA is a growing and vibrant association, dedicated exclusively to the problems and concerns of local and regional parenting publications. Among our goals are to promote high quality local and regional parenting publications and the provision of targeted professional development programs. We are particularly pleased with our efforts to provide meaningful member services, including:
-An email newsletter with information and trends from our members and the industry designed to keep members abreast of significant developments affecting parenting publications.
-An annual editorial and design awards competition managed by the School of Journalism at the University of Missouri. This is the only broad based competition to recognize excellence in our industry.
-An annual Fall Leadership Seminar which brings together industry leaders to stimulate thinking and to lead discussions about our industry and to provide a forum to discuss and share ideas on improving operations and generating profits.
-A Promotion Information Program in which members exchange samples of their latest promotional efforts including media kits, event promotional products, house ads, etc.
-On-going training and education sessions for key publication staff including an Annual Convention in the Spring with sessions directed at the needs of major departments including Sales, Editorial, Design/Production, and Management.
-Conducting periodic industry specific research which, in the recent past, has included such efforts as a financial bench-marking survey with customized comparisons of each publication's performance to the total sample.
-Sponsorship of a national reader survey involving all member publications in which each publication has the opportunity to obtain a report on their own readers at a significant cost savings.
The biggest benefit of PMA, however, is the opportunity to join a network of experienced publishers who freely share their history, ideas and knowledge. Many a member has received a jumpstart on a new program or initiative, or avoided a serious mistake in implementing a new idea, by having the opportunity to bounce ideas off this pool of experienced and talented colleagues. Members interact via meetings, conferences and through participation in an email exchange program sponsored by PMA.
PMA has come to represent integrity and quality in terms of the circulation, demographics and editorial product of the parenting publications among its members.
We invite you to become part of this movement!
Locations
El Segundo, CA