NAPPA Press Release, October 25, 2006


Contact Information:
Barbara Smith Decker
617-522-1515 x25
Fax: 617-522-1694

Planning a Story on “Hot” Gifts for Kids, Family Play or Toy Buying?

NAPPA Announces Winners of its 16th Annual Children’s Products Competition, offers interviews with industry experts, and provides a downloadable Shopping List of the Best Gifts for Kids

BOSTON, MASS., Oct. 25, 2006 – Getting good information about what’s best for kids can be confusing, especially with a plethora of “experts” publicly touting their opinions. The National Parenting Publications Awards (NAPPA) provides an unparalleled filter that parents trust and industry experts respect. It is one of the oldest and most comprehensive awards programs for children’s products. More than just a seal of approval, NAPPA is a juried competition that helps parents make the best play choices for their families.

Use NAPPA to update your readers about the Best Age-Appropriate Toys, Books, DVDs and CDs; the Top Tech Toys or the Best Gifts for Hard-to-Please Kids. Interview NAPPA’s independent judges, who are all experts in their fields. They know product design from the inside out, they know child development and current research, and they work directly with children and families. Product categories cover newborns to teens and include toys, software & video games, music, DVDs, books, and storytelling.

Curious about which NAPPA winners can dispel the “I’m bored’” blues or create good family times? Here are just a few highlights from this year’s NAPPA winners:

For Tots … Laugh and Learn Baby Grand Piano ($44.95; Fisher-Price). Through musical play, children learn fundamental colors, numbers, pitch and tempo with three modes of play and four activity options.

For Ages 8 and Up … Fly Pentop Computer ($99.99; LeapFrog). This space-age computer pen includes a speaker and a camera so kids can play games – and even draw a working calculator on paper!

For Tweens and Teens … Xipster FullStop ($39.95; XOW). Empowers media-savvy kids to produce movies and games using writing and animation talents.

For the Whole Family … Choose Your Own Adventure: The Abominable Snowman, ($19.98; Lean Forward Media). This interactive DVD engages all family members. Players select paths to follow and receive kudos for making good choices.

To schedule interviews with NAPPA staff or judges, request product images, or get answers to other questions, call 617-522-1515 ext. 25 or email


The National Parenting Publications Awards competition two divisions:

  • Children’s Products – toys, software & video games, music, books, DVDs, and storytelling & spoken-word recordings.

  • Parenting Resources – how-to books, DVDs and CDs; maternity and baby gear; time-saving gadgets and innovative accessories that make parenting easier.

    The NAPPA seal lets parents know that they can expect a high quality, well-designed, developmentally nurturing and expert-approved product. Past winners include products from Fisher-Price, Lego, Scholastic and Sony, as well as dozens of independent manufacturers.

    The National Parenting Publications Awards is a program of United Parenting Publications, a division of Dominion Enterprises Inc.

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