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NAPPA Frequently Asked Questions

What are the divisions of NAPPA?


Which division should I enter?


What does it cost to enter?


What are the deadlines for entries?


What kinds of products can be entered?


Is there any restriction on the release year for entries?


How do I submit an online-delivered product?


What are the judging criteria for NAPPA


Can I get feedback from the NAPPA judges about my product, whether or not it is a winner?


How is NAPPA different from other awards programs?

What categories of awards does NAPPA offer?
 


What does winning a NAPPA recognition mean for me?


What’s the difference between Gold and Honors awards?




How and when are entrants notified of the results?


When and where does NAPPA coverage appear?


How do I order award seals?


How did NAPPA come about?


What is Dominion Parenting Media?


What if I still have questions?





What are the divisions of NAPPA?


NAPPA has two divisions: Children’s Products and Parenting Resources.


• Children’s Products is for products that children use primarily by themselves. Categories are: Toys; Books; Music; DVDs; Software, Video Games & Children's Websites; and Storytelling & Spoken-Word Recordings.


For more information, see What kinds of products can be entered? Each product category is judged according to age group. For a listing of age groups and other entry information, see the Entry Form that corresponds to your product category.




• Parenting Resources is for products for adults that relate to parenting. They can be things that parents use for themselves or products that they use for parenting their children. For examples of the range of products eligible for entry, see What kinds of products can be entered?


Parenting Resources submissions are grouped by the stage of parenting in which the product would be most useful (e.g., Pregnancy & Birth, Toddlers, etc.). For a listing of these categories, see the Parenting Resources Entry Form.
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Which division should I enter?


If your product is for a child to use mostly on his or her own, you should enter it in the Children’s Products division. For more details, refer to the Children’s Products Entry Form appropriate to your product. Click here for access to the Children’s Product Entry Forms:


  • Toys; Music; Software, Video Games & Children's Web Sites
  • DVDs; Storytelling & Spoken-Word Recordings;
  • Books and Magazines
    See What kinds of products can be entered?  for more details.



    If your product is for a parent’s use, you should enter it in the Parenting Resources division. Also included in this division are infant and toddler products that are not toys. For details, refer to the Parenting Resources Entry Form .




    If you are still not sure where your product belongs, contact NAPPA.
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    What does it cost to enter?


    The entry fees for NAPPA are among the most reasonable for competitions of this kind and vary according to product. Discounts are available for multiple entries within the same division and category. We encourage large and small companies to enter and, if selected a winner, have their product recognized and promoted through NAPPA. For details about entry fees and discounts, check the 2007 and 2008 NAPPA Entry Forms.
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    What are the deadlines for entries?


    Entries for the 2007 NAPPA Children’s Products and 2008 NAPPA Parenting Resources competitions are due as follows:


    • June 30, 2007: Toys; Music; Software; Video Games & Children's Websites


    • July 30, 2007: DVDs, and Storytelling & Spoken-Word Recordings


    • Sept. 1, 2007: Children’s Books


    • Jan. 15, 2008: Parenting Resources
    Entries must be received in the NAPPA office by the deadline date.
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    What happens if I miss the entry deadline?




    Products that arrive late, but within five days after the deadline, will be charged a late fee of $25 per product. Products that arrive more than five days after the deadline will be entered in the following year’s competition upon agreement of the entrant.
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    What kinds of products can be entered?


    The Children’s Products division invites six categories of entries:


    Toys: Must be fun and engaging! Products can be indoor or outdoor, electronic or not. We welcome toys for children with special needs, those that promote development of specific skills, and toys that encourage family play, as well as ones that can be used alone or with friends. Judges look for innovation, educational value and the ability to “grow” with a child’s developmental interests and needs. Toys that come with books should be entered in NAPPA's Toys category only if the toy is the primary element of the set.


    • Music: Includes lullabies and instrumentals, multicultural and multilingual songs, original compositions and old favorites. NOTE: Music entries that have companion books or toys will be judged on the quality and content of the music, lyrics, vocals and recording only. If the music is secondary to the book or toy, please enter such products in NAPPA’s Books or Toy categories.


    • Books: This category includes hardcover, softcover and board books. Books are judged for their literary value, visual presentation of text and illustration, and story appeal. NOTE: Electronic books (such as ones that make sounds when a button is pressed) should be entered in NAPPA’s Toys category. Books that come with companion CDs or toys should be entered in the Books category only if the book is the primary element of the set.


    Books that are in galley form may be submitted if they will be published and available for purchase by the time the awards are announced in print and online: June 1 for NAPPA’s Parenting Resources Division and November 1 for NAPPA’s Children’s Products Division. Galleys will be judged alongside published books.



    • Software, Video Games, and Web Sites: Includes interactive games and learning programs that are used on the computer, Web sites, TV-based consoles or on hand-held systems. Outstanding Web sites for kids are also included in this category.



    If a software entry is available on multiple platforms and the content is virtually the same on each, submit product for only the most commonly used platform. However, if the product differs significantly from one platform to the other, then you should submit product for each platform.


    • DVDs: This category includes the full range of entertaining and educational visual presentations for children: stories, documentaries, skill builders (learning colors, alphabet, etc.) and interactive games, dance or exercise.


    • Storytelling & Spoken-Word Recordings: This category includes original and folk tales, audio books and other dramatic aural presentations. NOTE: CDs that teach – such as phonics or a foreign language – are considered learning toys and should be entered in the Toys category.


    NOTE: NAPPA staff and judges reserve the right to assign your entry to a different product category or age range. If you have any questions regarding the category in which your product best belongs, call NAPPA at 617-522-1515 x 23 or email us at NAPPA@Parenthood.com.


    For more details, refer to
    What are the judging criteria for NAPPA?


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    Parenting Resources Division


    Submissions for the Parenting Resources division can include, but are not limited to, the following:


    a">- pregnancy and parenting books, periodicals and newsletters


    a">- “How-to” CDs and DVDs


    a">- maternity and post-natal products and clothing


    a">- baby gear, such as accessories, car safety seats, strollers, carriers, portable cribs, etc.




    - safety products


    - room décor and furnishings


    - time-saving and labor-saving gadgets


    - outstanding websites for parents


    Examples of past winners include breastfeeding aids, parenting guides, an all-purpose compact screwdriver, a family life organizing binder, an easy-to-install-and-adjust car safety seat, etc.


    NOTE: NAPPA staff and judges reserve the right to assign your entry to a different product category or age range. If you have any questions regarding the category in which your product best belongs, call NAPPA at 617-522-1515 x 23 or email us at NAPPA@Parenthood.com.



    Also refer to
    What are the judging criteria for NAPPA?
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    Is there any restriction on the release year for entries?

    There is no restriction on the year of release for NAPPA entries. A product does not need to have a release date for the current year to enter the NAPPA competition. A product may be entered as often as desired, but it can win only once. A product released with significant new features will be considered a new product: for instance, a new edition of a book with an additional chapter, or an expansion pack on an existing software program.
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    How do I submit an online-delivered product?



    Along with your entry form, please submit an extra sheet explaining where to access the online content (state URL, etc.) and whatever usernames and/or passwords are required.

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    What are the judging criteria for NAPPA? 


    Children’s Products entries will be judged on:


    • physical quality and appearance


    • ease of assembly and instructions


    • level of entertainment and engagement


    • value for price


    • educational value


    • skill development


    • durability


    • ability to “grow” with child


    • age appropriateness


    • safety


    • social value (no violence or offensive language)


    • family entertainment value (where applicable)



    Parenting Resources entries will be judged on:


    • quality of information/content


    • construction of product (where applicable)


    • safety (where applicable)


    • presentation


    • how useful, engaging or interesting the product is to the parenting audience


    • ease of use


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    Can I get feedback from the NAPPA judges about my product, whether or not it is a winner?



    Starting in 2008, NAPPA will offer entrants – in the Parenting Resources Division only – the opportunity to receive product feedback. This service costs $65 per product, in addition to the applicable entry fee. This feedback will consist of a rating checklist, product pros and cons, and comments compiled from our team of NAPPA judges and product testers. The statements contained within are to be used by entrant for internal use only. NAPPA does not allow any of its feedback to be quoted or construed as a product endorsement by NAPPA, unless that product has received a NAPPA Gold or NAPPA Honors Award.
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    How is NAPPA different from other awards programs?

    NAPPA is one of the oldest, most-comprehensive and, quite likely, the most selective awards program of its kind. Now entering its 17th year, a NAPPA recognition is more than just a seal of approval; it means that a product has been expertly judged against comparable products and been deemed “best of the best.” Typically, fewer than 1 in 10 NAPPA entries earns the coveted NAPPA Gold Award.


    The value of a NAPPA Gold or Honors Award is widely recognized and highly respected within the industries of the product categories that NAPPA so stringently evaluates. The NAPPA judges are independent industry experts who have extensive professional experience working with children and parents, and who utilize input from parents and children both. Parents look to NAPPA as a valuable shopping guide delivered by familiar and trusted local parenting magazines and websites.


    Last but not least, the entry fees charged by NAPPA are among the most reasonable for children’s products or parenting resource competitions. Additionally, there are no hidden costs to those selected as winners.  All NAPPA winners may secure the rights to use the electronic NAPPA seal free of charge and have the option to buy and use the colorful and affordable NAPPA self-stick seal.
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    What categories of awards does NAPPA offer?




    Each division of the NAPPA program offers Gold Awards and Honors Awards.
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    What does winning a NAPPA recognition mean for me?


    For Gold Award Winners:


    • Attention-getting coverage in more than 40 regional parenting magazines in top metro markets nationwide, reaching more than 4.2 million parents.


    • Conveniently-timed print coverage of NAPPA Children’s Products winners in November and December issues, capturing parents’ attention as they enter holiday-shopping mode. Coverage of NAPPA Parenting Resources winners appears in June issues.


    • Front-and-center coverage on Parenthood.com, a highly respected, content-rich parenting site and active online community that attracts nearly a half-million unique visitors each month.


    • The opportunity to use the NAPPA seal for free in promotional materials and on product packaging (a signed license agreement is required and is included in the official winner's packet). Self-adhesive stickers of the award seal are also available for purchase at very reasonable prices.


    For Honors Award Winners:


    • Front-and-center coverage on NAPPA.Parenthood.com, a highly respected, content-rich parenting site and active online community that attracts nearly a half-million unique visitors each month.


    • The opportunity to use the NAPPA seal (self-adhesive sticker seal and/or electronic seal) in promotional materials and on product packaging.
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    What’s the difference between Gold and Honors awards?




    Gold Award winners are featured in NAPPA print coverage and on Parenthood.com. Honors Award winners are featured on Parenthood.com and on NAPPA’s downloadable Shopping List. Print coverage of Gold winners also directs readers to the Honors coverage online.
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    How and when are NAPPA entrants notified of the results?


    NAPPA Children’s Products winners are notified by email in early October. NAPPA Parenting Resources winners are notified by email in early March. Shortly after notification, all Gold and Honors winners receive an official winner’s packet with an award certificate, promotional suggestions and seal information. The complete list of the 2007 NAPPA Parenting Resources winners will be featured on Parenthood.com as of June 1, 2007. The complete list of the 2007 NAPPA Children’s Product winners will be featured on Parenthood.com as of Nov. 1, 2007. Unfortunately, we cannot notify non-winning entrants individually.
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    When and where does NAPPA coverage appear?


    Coverage of NAPPA Gold Award-winning Children’s Products appears in the November and/or December issues of more than 40 regional parenting publications (see NAPPA Editorial Partners) in top metro markets nationwide – just in time for the gift-buying season. Both Gold and Honors winners enjoy front-and-center coverage on Parenthood.com beginning Nov. 1.


    NAPPA Gold Award-winning Parenting Resources are presented to parents and parents-to-be in the June issues of about 30 NAPPA partner publications. Both Gold and Honors winners reap the benefits of coverage on Parenthood.com, starting June 1, and readers are directed to the coverage throughout the year by editorial references in regional parenting publications.
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    How do I order seals?




    Once you have been notified that your product has won, you will receive a winners’ packet that includes your certificate, promotional opportunities, a seal license agreement and an order form for preprinted self-stick seals. Winners are urged to order seals in advance of trade shows and to display their NAPPA seal to brand their product as a NAPPA Gold or Honors Award winner.
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    How did NAPPA come about?


    The National Parenting Publications Awards (NAPPA) was founded by L.A. Parent magazine in 1990. The Children’s Products division of NAPPA was designed to help parents make the best, most age-appropriate choices in children’s books, toys, music, DVDs, software and spoken-word recordings for their children, from newborn to adolescents. In 1998, the Parenting Resources division was added to provide parents with a “short list” of the best products to help raise and educate their children. NAPPA is now owned and administered by Dominion Parenting Media (DPM) and NAPPA coverage is featured in DPM magazines as well as dozens of independent parenting magazines nationwide.
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    What is Dominion Parenting Media?


    Dominion Parenting Media (DPM) is a division of Dominion Enterprises Inc. DPM publishes eight award-winning regional parenting magazines in markets ranging from Boston to Los Angeles. These free publications are distributed where parents live, work and play – through local libraries, private schools, preschools, hospitals, doctors’ offices, museums and specialty retailers. DPM’s monthly print circulation is nearly 1 million, with an audited nationwide readership of about 2 million. UPP also owns and operates the award-winning Parenthood.com Web site.
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    What if I still have questions?




    Please email nappa@parenthood.com.
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    Return to
    NAPPA 2006 Children's Products Winners


    Return to NAPPA 2006 Parenting Media Winners


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