How is NAPPA different from other awards programs?
■ Strict judging criteria ensures that NAPPA winners represent the highest standards of excellence. As one of the most highly competitive and selective competitions, NAPPA judges are industry experts who have extensive professional experience working with children and parents. Additionally, winning products are kid-tested and parent-tested.
■ NAPPA provides readers with a timely shopping list of the best, age-appropriate products for kids. Coverage is designed as a “why you should buy this” award, not just “Best of the Year,” which makes NAPPA a smart shopping guide. Concise product descriptions highlight outstanding features and give parents the information they want to know when they shop.
■ NAPPA is a coveted award within the toy, music, DVD and storytelling industries, and its respect is growing significantly.
■ Coverage of winning products is free to readers. Many awards programs require the purchase of a book or magazine for consumers to find out about the winning products.
■ NAPPA coverage is recognized for its editorial quality, having earned the Parenting Publications of America’s Gold Award for Editorial Excellence.
■ NAPPA-winning products are a rich combination of mainstream products and independently produced products. Both major manufacturers and mom-and-pop operations are recognized.
■ NAPPA reaches 4 million parents in top metro markets through more than 40 trusted local parenting magazines. Coverage on Parenthood.com reaches a half-million more parents worldwide each month.
Back to NAPPA Press Page
Back to NAPPA Homepage and 2007 Coverage