Donít Track in Dirt with your Digital Footprint

By Ryan Moreau

Internet Safety expert, Ryan Moreau from Kiwi, shares what everyone should know about his or her digital footprint. 

Digital FootprintWith over 1.5 billion Web surfers worldwide, photos and videos have the ability to reach millions within seconds.  Our digital footprint – the content available about us online (including text, photographs, audio and video) is traceable and permanent.  With people pushing out viral content around-the-clock and potentially damaging reputations, future jobs or even luring online predators, it’s more important than ever to educate younger generations about what they could be leaving behind.  

Here are a few key things the tech-savvy members of Generation Y need to remember when it comes to keeping their digital footprint clean:

The Internet is public.

If your friends, significant other or family can see it, so can everyone else.  This includes employers, colleagues, coaches and teachers.  Even if you’re currently too young to start thinking about a career, more and more employers are searching the Web for information on potential candidates including Google, Facebook, Twitter and blogs; information that will still be available years later when you enter the job market. 

A recent CareerBuilder study found that 26% of all hiring managers use search engines to research potential applicants, and a staggering 50% of recruiters for college graduate jobs exhibited the same behavior.  Additionally, a recent study by the University of Massachusetts' Center for Market Research found that 26% of college admission offices use search engines to research applicants (iKeepSafe Coalition, 2006).  Without even knowing it, you can cost yourself an education, athletic scholarship or your dream job.

The Internet is viral and not in your control.

It only takes seconds for a text message, email or Tweet to go viral and spread like wildfire.  With the ever-growing “sexting” epidemic among teens, it’s important to know the consequences.  A revengeful Florida boy e-mailed and texted previously received nude photos of his former 16-year-old girlfriend to more than 70 people, including her parents, grandparents and teachers.  He was then charged with transmitting child pornography, and is now a registered sex offender — a label he must carry until he is 43 (Seattle Times;  March 11, 2009).

Before you click send, ask some questions:

  • Is there anything in this picture or video that will tell the world too much personal information about me?
  • Do I want to be asked about that comment, video or picture at a job interview in 10 years?
  • What message am I sending about myself with this post?

Once it’s there, it’s there forever.

In this era of e-mail, texting, blogging and social networking, trying to hide your digital footprint is practically impossible (; 2010).  In fact, the Library of Congress has acquired the entire Twitter archive, which includes all Tweets since March 2006 (National Crime Prevention; 2008).  By posting personal information – even information you don’t think you are sending to the general public – you are susceptible to cyber bullying, online predators and physical harm.  According to a 2008 study by National Crime Prevention, up to as many as 8.7 million American teens are bullied online every year.  Information you think may be private can still lure physical predators, finding out where you go to school, where you live, when you’re home babysitting or who you hang out with on a Friday night.

Not all publicity is good publicity.

More and more people have begun to actively search out the digital footprint of peers and are influenced by what they find by forming opinions and judgments from what they’ve seen in the social media world.  For example, Olympic swimmer Michael Phelps lost a Kellogg’s sponsorship and tainted his reputation after a photo surfaced of the athlete smoking marijuana.  What you say, post or upload sends a message about who you are.  Parts of your digital footprint such as uploaded photographs, blog posts, YouTube videos or Facebook Wall posts might not depict how you would like to be portrayed now, or in the future.

In an era where Facebook has over 6 million page views per minute and Twitter pumps out 50 million traceable Tweets a day (Medical Coding Certification; 2010), it's imperative that everyone gets a firm understanding of their own digital footprint.  For parents, conversations on this topic and general Internet safety are essential for their children.  To help young people understand the depth of their digital footprint, families should open up a dialogue on the importance of their digital footprint and how to keep it positive. 

More information on digital footprinting can be found at, a free Internet safety resource for parents and educators.