Parenthood.com has been helping women and parents online since 1996 when we were known as Parenthoodweb.com. Since then we've seen many changes, but the one thing that hasn't changed is our commitment to helping parents and soon-to-be parents with finding the information and resources they need to raise happy, healthy children.
Over the years Parenthood.com has developed a strong online presence and a loyal following of women looking to help other women. As a result, our audience is made up of a highly attrative group of consumers that care about the needs of their children and families.
All Parenthood.com Sites:
- 96% - Are female
- 56% - Are females between the ages of 25-35
- 21% - Are females between the ages of 36-45
- 52% - Have combined household incomes above $50,000
- 28% - Have combined household incomes above $75,000
- 78% - Have children under 18 living at home
- 74% - Have children between 1 to 7 years of age
- 48% - Have children between 1 to 3 years of age
- 84% - Have attended any college
- 64% - Have made a purchase online in the past 3 months
*Source - 2006 Parenthood.com site survey - U.S. only audience
It's a well-known fact that becoming or being a parent is a major driver of new purchases - including everything from new homes, autos and major household appliances to clothing, financial planning and family travel. For marketers, it's a key time to make a strong brand connection.
