Press Release

FOR IMMEDIATE RELEASE

National Parenting Publications Awards announces winners of  2009 Parenting Resources Competition

11-year-old competition sees new trends in parenting products

BOSTON, June 1, 2009 – The National Parenting Publications Awards (NAPPA), a division of Dominion Enterprises, has announced the winners of its 2009 Parenting Resources competition. After evaluating hundreds of outstanding submissions, NAPPA selected 23 products to receive its esteemed NAPPA Gold award and 35 products for NAPPA Honors. These parenting products were chosen for their concept and design, safety, convenience and overall quality and usefulness.

Among the new trends in parenting products noted by this year’s NAPPA expert judges and family testers were: bisphenol A-free baby bottles and teethers; organic and natural fibers for clothes and fabric-covered products; and technological breakthroughs in “must have” gear such as car safety seats, child carriers and strollers.

“The majority of products we saw this year showed how keenly designers are listening to parents’ concerns and what they want,” says NAPPA manager Barbara Smith Decker. “ For example, proper car seat installation and correct adjustment of a child’s safety harness are imperative to protect children while riding in a car. We see the results of intensive research and development among this year’s winners.”

A few of the standouts among the 2009 NAPPA Gold-winning products are:

•    Sleep Is for the Weak: The Best of the Mommy Bloggers offers quick-reading essays from popular Mommy blogs that provide “much needed comic relief” according to one of NAPPA’s tester moms.

•    Symphony™ Featuring SureLatch™ All-in-One Car Seat converts from infant seat to forward-facing seat to booster; securely installs in five minutes or less; and adjusts from one child to another with a quick slide, click and a push-into-place.

•    Safety 1st Little Men Working Potty is shaped like a truck and rewards kids with truck sounds when a “deposit” is made!

•    Video Game Play and Addiction: A Guide for Parents explains the allure of games, the potential benefits, and guidelines to assess and address an overuse problem; written by child psychiatrist and avid gamer Dr. Kourosh Dini.

•    Xip3™ is a smartly styled jacket for kids and adults that transforms into a backpack for easy carrying on family trips or zips into a pillow for a snooze on the ride home.

For a complete list of all 2009 NAPPA Parenting Resources winners and more information about the competition, visit: http://www.Parenthood.com/NAPPA/Press_Room.php

About the National Parenting Publications Awards (NAPPA)

When parents see the NAPPA seal, they know they can expect a high-quality, safe, useful and expert-approved product. NAPPA is administered by Parenthood.com, a division of Dominion Enterprises. NAPPA was created in 1990 and currently administers two annual competitions:

• Children’s Products – including toys and games, music, software/video games and Web sites, books and magazines, DVDs, and storytelling/spoken-word recordings

• Parenting Resources – including books, CDs, DVDs, maternity and baby gear, safety products, Web sites and a wide range of innovative products that make parenting easier

For more information, visit www.NAPPA.Parenthood.com .

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com


Contact:

Barbara Smith Decker
781-414-1092 cell
Barbara.Decker@Parenthood.com
www.NAPPA.Parenthood.com